Facebook Page vs Profile

I like Fb. It got me into Information Studies. It is my preferred way of communicating, so I tend to just use it without thinking too much about it. This week I had to stop and examine it a bit more than I normally would. I was doing some work for an organisation and I wanted to have a look at their page, but they did not have one. Instead, they have a profile, and they were happy enough with their choice. They had a few reasons for this but the main was that it was taking them too long to build an engaged community so they took the easy route and started banging out friend requests.

Lots of companies do that, but I imagine that they will run into trouble. I have heard that Zuckerburg and his happy camp of friends will close you down as soon as they get round to it. With billions of users, some companies take the chance that they could hide with us sheeple. Now that Fb has to answer to shareholders I imagine that the pressure might be on to herd all their potential ad buyers onto the right side of the fence so they can subliminally influence the rest of us. I don’t usually like sticking up for giant organisations, but in this case, I agree with them.

Social networks are built on the concept of sharing. We like to share. We like to share with people who like to share. If some of that sharing involves the passing of goods and services aswell as information, then it is good that we can do this with the people that we share with. There are hundreds of tradesmen where I live, but when I need something done, I go to the people that I know, that I share a network with. I am ok with that.

What I am not ok with is a rat, and I can smell them. A rat is someone who lets on to be my friend but who just wants to get their paws on my goods. That is what profiles that should be pages makes me feel like.

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Information Work

I started my JobBridge internship this week as a Digital Media Officer. It is great to be back at work after spending so much time studying. It is in the education sector so it is not too much of a shock to the system.

So far, it has been fantastic. The first day was intense. I met about 120 people and I managed to remember about 3 names. So I have a lot of opportunities for networking.

Even more intense was the amount of projects that got laid at my feet. These are the things I was working on this week.

1. Social Media audit of the organisation including setting up of facebook page with analytics, landing pages, banner ads and video ads to promote services.

2. Creation of Youtube tutorials.

3. Researching interactive display kiosks

4. Sourcing free images online that do not breach copyright

Next week we are going to start looking at redesigning the website!

Holy Moly!

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Blog Work

I gave my first Blog workshop this week.

I got talking to the leader of a local community resource centre at a Food-from-around-the-World Day, and I volunteered my services after being seduced by a yummy thai curry.

They have a facebook presence but not much else and despite the fact that they are located around the corner from me, I actually had no idea what services they provided. When I suggested to them that I could possibly help them with their information distribution, they asked me if I could create a website for them. I went away and knocked together a quick site using WordPress and showed it to them. I suggested that this would be more than capable for their needs, that they could upgrade it if they needed more choices and they could manage it without paying a web developer. They liked it.

So I set about creating a workshop for their volunteers and I went along to their HQ to meet them. I had them all start from scratch and got them to create their own WordPress accounts, usernames, blognames, taglines and introduced them to the dashboard. Then we moved on to changing themes, creating pages and posts,  adding images, videos and social media widgets. Some of them were eager to use WordPress to create sites for their own use so I showed them how to do that.

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The workshop took three hours and by the end of it everyone had their own site or blog created so they were very happy with it. They were all well able to look after the site I created for them. Myself, I found it much more different than I expected. I had visions of just going through my slides and students following along. They didn’t. Some skipped ahead. Others ran into problems and I had to work one-on-one with most of them. It was ok though. It was all good experience for them, and for me.

Most of them were very wary of blogging and managing their own online profiles. They were more used to lurking and consuming content. Talking to them throughout the workshop, their biggest difficulty was taking the time to start and having the patience not to just give up when they hit difficulties. I could relate to that.

Anyone else got any experiences they would like to share about information training labs?

Image credit – http://www.optimum7.com/internet-marketing/search-engine-optimization/how-to-start-a-blog-right-now.html