If you are like me, you will be fairly sick of facebook competitions. I find nothing worse than my feed being filled up with pictures of iPads as people share and like in an effort to get their hands on anything from spa treatments to round-the-world-trips.
Business is business though, so I wasn’t surprised when I had to create a facebook competition over the Christmas period. What I was surprised with was the rules and regulations that you have to follow in order to create a facebook competition. Here are some of the hoops you have to jump through.
1. You should use a third party app when creating a competition on facebook.
2. You cannot use any facebook options such as liking, sharing or posting status updates as entry requirements in a competition.
3. You cannot announce any winners in a facebook status update.
4. You must ensure that you have an announcement that Facebook is in no way connected to your competition.
The reason I found this so confusing is because these rules do not appear to be followed at all by most businesses. Every one of the facebook competitions I see in my feed are breaking these regulations in some way or another. This leaves the Information Professional with a bit of a dilemma. Ignore the regulations and do what everyone else is doing or look for ways of creating competitions while staying within the boundaries? This is where Information Professionals can help their organisation.
There are plenty of ways of creating competitions on facebook which will not leave your organisation in danger of having their facebook page deleted. Use of apps is one, as is the use of company websites or blogs. These can actually work out better for you because they are also driving traffic to your own site. Despite the proliferation of free-for-all competitions in my feed, organisations are having their pages deleted. We do not hear about them, but it is happening. Understandably, organisations do not want to talk about it. They are usually too busy trying to get their audience back again, which means starting from scratch.
So, next time you want to create a competition, put a little bit of thought into how to safeguard your audience while you are at it. Stay safe.